Solid ​ Hug & Hum

One family, three alpacas and a meadow in the valley of the Mandel-river in West-Flanders, Belgium, that is how Hug & Hum started in 2013. Once a year – in spring – the alpacas were shorn. Anja De Brabant and her family were so delighted about the silky softness of the alpaca fleeces they decided it would be a waste not to use them. At first, the fleeces were used to produce scarves: soft, fluffy and oh so pleasantly warm. When Anja got in touch with a knitwear designer, she decided to create a complete knitwear collection consisting of 100% eco baby alpaca, a warm, soft, sustainable and natural fibre, undyed or botanically dyed yarns🌿

Our knitting mamas have been producing all of Hug & Hum's jumpers, cardigans, scarves and accessories for several years. Today, Hug & Hum is ready to wrap the world in alpaca warmth and cosiness. And so are we! 🦙🦙🦙