Our financials.

2024

Every contribution matters—and so does how it's spent. Our 2024 financial overview gives a clear and honest picture of how we allocate resources to create lasting change. By sharing our financials openly, we invite you to see not just the numbers, but the values behind them.

Social business in action

Solid Crafts is the business side of our model, creating fair employment for underprivileged women in Peru, India, and Kenya—with Peru currently representing the largest share. By combining social impact with entrepreneurship, we aim to multiply every euro invested and generate income that drives further growth. On the long term, our vision is to build a self-sustaining model—where business success directly supports lasting social change. 

Steady growth

Since our founding in 2017, we’ve experienced steady and encouraging growth—apart from the temporary impact of the Covid-19 pandemic. Over a five-year period, we achieved a total growth of 54%, with a particularly strong boost in 2022. This growth was largely driven by the professionalization of our B2C sales through the TalesBySolid brand, which strengthened our consumer reach and impact. Despite its commercial success, the B2C channel was cost-intensive, leading to the strategic decision at the end of 2023 to discontinue it and focus fully on the more scalable and sustainable B2B model.

*Please note that figures for 2017 and 2018 are not available with detailed breakdowns by country of origin. Additionally, the reported sales figures reflect only revenue generated in Belgium. While direct sales from Peru are not included in these numbers, they do represent a meaningful portion of our overall activity.